| The relative importance of private agricultural R&D    in total agricultural R&D varies, however, between countries. For    example, the private sector performed over 60% of all agricultural research    in the UK and more than 50% in the US and the Netherlands by the late 1990s    (Alston et al., 1998) (Figure 4-5, Table 4-4). It has been    suggested that the application-orientation of the private sector to some    extent fills the gap between technology generation and extension that existed    in the public research model. However, there is concern that the shift    towards a higher proportion of privately funded agricultural R&D moves    the focus too much away from public goods, equity and distributional issues    (BANR, 2002). As the private sector can retain few financial returns in the    short term from innovations that improve environmental benefits and food    safety, the public sector remains the primary source for new technologies    with these characteristics (Rubenstein and Heisey, 2005). In recent years, as    environmental, food quality and income pressures in agriculture increased,    the private sector has started to take a more long-term view and fund R&D    into more sustainable farming practices (Morris and Winter, 1999; Walker,    2001; Voluntary Initiative, 2007).
 Shifts in R&D agendas Public research and private sector research inevitably    tend to focus on different areas of R&D. For example, approximately 12%    of private R&D focused on farm-level technologies compared to around 80%    of public R&D in 1993 (Alston et al., 1998). Chemical research accounted    for more than 40% of private agricultural research in the US and the UK    and for nearly three quarters of privately funded agricultural research in Germany, while 58% of the private research in    the Netherlands    focused on food products. Particular areas of private agricultural R&D    tend to be concentrated in particular countries. For example, Japan, the US    and France    account for 33, 27 and 8%, respectively, of all food processing research    carried out by the private sector in OECD countries. Chemical research    related to agriculture is even more concentrated with the US, Japan    and Germany    representing 41, 20 and 10% of all reported private-sector research (Alston    et al., 1998). Data available for the US and the UK show a dramatic shift in    private sector expenditures from farm machinery and post-harvest processing    in the 1960s to agricultural chemicals, plant breeding, veterinary and    pharmaceutical research by the end of the 1990s (USDA, 1995; Thirtle et al.,    1997).
 Since the    Second World War, the scope of agricultural R&D in NAE broadened    considerably and increasingly included issues relating to post-harvest, food    chain, nutrition, rural development, environment and sustainability (Huffman    and Evenson, 1993; OECD, 1999). Funding initiatives to increase integration    of social and life sciences and economics have increased in NAE in recent    years. Examples include the 6th framework program of the European Commission10    and the Rural Economy and Land Use Programme (RELU)11 in the UK. On the    other hand, it has been suggested that AKST has made only a limited    contribution to national policy making, that this has often been primarily by
 10    http://ec.europa.eu/research/fp6/pdf/fp6-in-brief_en.pdf.  |   | economic research and that contributions to public debate    have been sporadic (OECD, 1999).  Funding and scope of extension There has also been an increasing involvement of the private    sector in agricultural extension (Umali and Schwartz, 1994). The last decade    has seen increased demands on the expertise of agricultural advisors,    particularly in respect to agri-environmental issues. Yet at the same time    public funding for extension services has been reduced throughout much of    NAE, which has weakened the links between science and application (Ingram    and Morris, 2007; Lambert et al., 2007). Public extension systems have been    substantially downsized or phased out altogether in some European countries    (Read et al., 1988; OSI, 2006). In North America and Western     Europe, technical support to farmers is now to a large extent    provided by agricultural specialists who work for private sector firms,    especially input supply companies. Some Eastern European countries, such as Poland and Hungary, still have large public    agricultural extension systems.
 The focus of    public sector extension services in parts of NAE has gradually changed from    an agricultural production-centered advisory regime to an environmental regime    (Winter et al., 2000). There has also been a switch of funding that support    farmers' activities to control farming business and to address issues of    negative externalities. The emphasis on control is to a large part a result    of concerns about issues such as consumers' freedom of choice and crises like    BSE, foot and mouth disease as well as avian influenza. Advisors remain an    essential component of the agricultural knowledge system despite increased    use of other mechanisms that increase farmers' learning, such as    demonstration farms, farmer-farmer interaction and group learning. Farm    visits by advisors still are the most effective of all methods of    communication and the most valued by farmers (Ingram and Morris, 2007). In    fact, advisors have become more important as farming, markets and    regulations become ever more complex. Their role is further amplified by    farmers' increasing reluctance to share knowledge with their peers in order    to retain a competitive advantage. However, the role played by different    types of agricultural advisors in the transition to more sustainable farming    systems is still only partly understood (Ingram and Morris, 2007). Extension    services seem also to face problems serving the increasing numbers of    part-time farmers (Suvedi et al., 2000).
 Recent developments Governments of the OECD countries have in the 1990s been    prepared to fund all or most higher education costs, depending on their    general policy on tuition fees (OECD, 1999). However declining student    numbers have increased the pressure to reduce public funding. They are    prepared to fund also "basic" and "pre-competitive"    sectoral research but economic sectors are increasingly encouraged to fund sector  specific research.  Responsibility for extension/development    work has been increasingly shifted towards the clients. A number of countries    have a strong commitment to fund public-good type extension, while most    extension workers are nowadays involved in monitoring and imple-
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